Service vs Servicing

Alot of people focus on providing a good "service" - being friendly, being helpful and being approachable.

But if a good service is not supplemented by "servicing" - being able to respond to the request of clients or customers - then, no amount of good service will bring the client or customer in if servicing is not avaiable.

In our work, we can be friendly to clients, but we also need to be able to provide quality work for our clients by responding to their needs.

In church, we can be friendly to people, but we also need to understand the needs of the people in our church, not just giving them what we think they need.

Ironically, in alot of situations, all we are able to give to people at church is a forced smile. We are not willing to dig deep to understand others since it takes time and the rewards are low and not instanteous. Maybe that is why so many prefer to serve in music ministry (where there is instant gratification) instead of other roles such as discipling people (where the result may not be evident until many years down the track).